Nowadays, a lot of people who offer to share their expertise to an audience or organization call themselves motivational speakers. It is easy to brand themselves as such since they are essentially freelancers who market their own services.
However, we believe that prospective clients like you should know that not all professional speakers are motivational speakers. Many of them are mere resource speakers who can share their knowledge but might fall flat when it comes to the motivating department. As we always say, motivational speaking is not just about expertise; it is also about charisma and the ability to persuade.Do not waste time and money by hiring ineffective motivational speakers. To get more information about best effective motivational speakers contact here motivational-speaker-success.com.
Let these tips guide you towards making the right decision.
1. Approach the local speakers bureau or similar organizations for a shortlist.
Normally, you will be told to ask for reference from family, friends, colleagues, and connections in the industry. However, building your own shortlist is not exactly the most practical way to do it, especially if you have a deadline to beat. Instead, look for organizations that can recommend some of their members based on your requirements. Aside from the fact that their members have already been screened and tested, the organizations can also take accountability for the actions of their members, which gives you lighter responsibilities to your own organization or group.
2. Take a look at the candidates’ credentials, both as experts and as speakers.
Some outstanding experts are mediocre speakers, while some mediocre experts are outstanding speakers. Of course, there are some outstanding experts that are also outstanding speakers. The problem is that the best choices are seldom available and affordable. Hence, you have to make a compromise when needed.
The best motivational speakers are not always the ones with the best credentials. They are the ones who can deliver what you need based on their background and their ability to deliver an effective motivational speech. You have to be as specific as possible when it comes to your requirements so that you can also find the closest match.
For instance, a successful businessman who is the son of a mogul may have more impressive credentials than a fledgling entrepreneur. However, if the audience are composed of aspiring entrepreneurs who will start from scratch, isn’t it wiser to hire someone who can guide the audience to a step-by-step process of starting from scratch than hire someone who has had a silver spoon since birth?
Choose someone who can deliver what is asked of him, not someone who is more impressive in paper than in person.
3. Review the candidates’ past speaking engagements.
Asking for feedback from past clients and audience is very helpful, but it will be more practical to review the candidates’ past speaking engagements yourself. Almost everything is on YouTube nowadays. You can also download a speaker’s video if he has been part of TED before. If the speaker has a speaking engagement soon, try to be part of the audience to see his performance from an audience’s point of view. You can also gauge the crowd’s reception towards the speaker at the same time.
4. Ask for a proposal from each candidate.
Once you have narrowed down your list further, you can contact the candidates one by one and explain your organization, event, audience, and topic. Provide all of your requirements down to the last details, and then ask for a proposal that explains what the candidate can offer and how he can deliver the information required of him. This is an essential procedure if the event will have paying audience, other sponsors, and certifications.
Encourage each candidate to pitch in with his ideas, but you should also be firm about your requirements that cannot be compromised.
5. Negotiate for the price and demands.
Why do the price and demands go at the end of the selection process? This is because price and demands can discourage any potential client like you right away. These two things are negotiable, and even if the speaker does not want to change his mind, you might still want to consider if the quality of the speaker and the potential of the proposal are too impressive to pass up. After all, you can try to adjust your budget later on by asking for more funds, increasing ticket prices, and getting more sponsors.